As a HipHop fashion aficionado, I'm always on the lookout for the newest trends, styles and fashion phenomena in the culture. Trace Urban recently put out the video above on some up-and-coming female emcees (I'm so not a fan of classifying artists by gender, but that's another topic), focusing a bit on the styles each of the selected young ladies likes to rock. The video focuses mainly on artists who are currently generating some mainstream buzz. I would have loved to have seen more unsung/underground sistas like Boston's own Letia Larok, the young sista being presented by 9th Wonder, Rapsody, or even some international talent, but that's just me I guess. Ironically, most of these buzzworthy beauties also have a lot of similarities in their steez (I'll let you figure out what they have in common yourself) and while the video makes brief mention of the role of marketing in the visibility of these artists, unfortunately it doesn't go into an in-depth discussion of the ways in which marketing directly impacts the image-making process (especially for female artists). Alas, it seems that the era of Lil Kim, Foxy Brown and Trina is back in full effect (*sigh*). Hopefully, we'll also get some future Lauryn Hills, Queen Latifahs and Rah Diggas to balance things out.
Oh, and since we're talking about women in HipHop, check out this interview with 9th Wonder on the subject.